All Products

What glides like butter, feels like a second skin, and is imperturbable?Liquid Catsuit Matte Lipstick! Made with glam superpowers, it's glossy but transforms into a highly pigmented matte finish with firm hold.This color that reads our lips isn't going anywhere.

What glides on like butter, feels like a second skin and wont budge? Our Liquid Catsuit Matte Lipstick! Made with glammed out superpowers, it goes on glossy yet transforms into a high - pigmented matte finish with some serious staying power. Read our lips This color is going nowhere.Glides on glossy and transforms into high - pigmented matte finish.. Lightweight formula made with serious staying power. Intense pigmentation without drying the lips. Vivid Color Ultra - Matte Finish Comfortable Wear

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades

This light-weight formula extends makeup wear by preventing cracking, smudging, fading or creasing, while also reducing shine, for when days turn into nights and nights turn into mornings. Our ultra-hydrating spray elevates any makeup look to next-level gorgeous by providing a stunning matte finish.

The latest innovation in PhotoFocus' cult franchise: Dewy Foundation. A weightless, nourishing foundation that provides a natural all-day feel. The silky, creamy coverage is easy to build up from medium to full and transitions effortlessly from day to night. Perfect for normal to dry skin types, this moisturizing formula blends seamlessly to hide imperfections and minimize the appearance of pores for a perfectly smooth, dewy finish. Choose from 20 cruelty-free, gluten-free, talc-free and vegan shades

The latest innovation in PhotoFocus' cult franchise: Dewy Foundation. A weightless, nourishing foundation that provides a natural all-day feel. The silky, creamy coverage is easy to build up from medium to full and transitions effortlessly from day to night. Perfect for normal to dry skin types, this moisturizing formula blends seamlessly to hide imperfections and minimize the appearance of pores for a perfectly smooth, dewy finish. Choose from 20 cruelty-free, gluten-free, talc-free and vegan shades.

The latest innovation in PhotoFocus' cult franchise: Dewy Foundation. A weightless, nourishing foundation that provides a natural all-day feel. The silky, creamy coverage is easy to build up from medium to full and transitions effortlessly from day to night. Perfect for normal to dry skin types, this moisturizing formula blends seamlessly to hide imperfections and minimize the appearance of pores for a perfectly smooth, dewy finish. Choose from 20 cruelty-free, gluten-free, talc-free and vegan shades.

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother!

Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate your skin. One step, perfect! Weightless Formula Contains Aloe Vera to Hydrate Skin For all skin types

Wet n Wild Prime Focus Primer Serum is a lightweight, ultra-moisturizing, water-based serum that primes, primes and refines skin for long lasting makeup.